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SeCtion tWo Change approaches & management tools
POWER-INTEREST GRID Description
Stakeholder mapping techniques are used to assess the attitudes of a range of stakeholders to the proposed course of action, and to select the most appropriate course of action with regard to each. The most widely used technique is the Mendelow Power-Interest Grid, which presents the two dimensions of interest in a grid, and indicates the course of action required for such a stakeholder.
Figure: Power/Interest Grid
High
POWER
Low
keep satisfied
engage closely and influence actively
keep informed
INTEREST
Low
High
monitor (minimum effort)
Use
Stakeholders are defined as those who have an interest in the actions of the organisation, either directly or indirectly. Used to clarify the potential consequences of proposed changes for a range of affected parties, stakeholder analysis helps planners of change to prioritise the stakeholder groups to engage with, and the manner in which they should be engaged. They may be undertaken at the start of the change project, or periodically throughout the change process.
(Mendelow, 1991)
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